Yahoo AdWords is flagship advertising product and main source of revenue. Yahoo AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Yahoo's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
How Does It Work?
You create an ad to appear in search results.
You choose keywords related to the products or services your business sells.
You write a text ad to promote your business in search results.
You decide the maximum amount you want to pay each time your ad is clicked.
Interested customers search for what you sell.
When a searcher types one of your keywords into a Yahoo! search box, your ad appears.
Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results.
When customers click your ad, they go to your web site.
You pay only when your ad is clicked in search results—not every time it is displayed.
The amount you pay is based on the maximum cost-per-click you specified.
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