One of the spiciest new trends on the Internet nowadays! It's the collection and development volume of content i.e. Released or created by its users. [Example; with YouTube, the millions of videos that are placed are mainly created by the "Users" and not the owner or employees of "YouTube".] Through social networks, online communities, blogs, wikis or any cooperative group people are using the Internet to transmit with each other. This communication includes public relations, customer service, marketing as well as relationship building and sharing of ideas. Basic facilities to use social media marketing are tools or services like Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
A Social Marketing scheme via the Internet has 3 common components and is a totally separate marketing approach than Content Marketing or Paid Marketing. Though many do integrate more than one approach to maximize the results the following is how I define social marketing. |
 |
